Google Brings It’s ARCore Technology To China In Partnership With The Xiaomi

Google Brings It’s ARCore Technology To China In Partnership With The Xiaomi: Google is ramping up its efforts to return to China. Earlier this year, the search giant detailed plans to bring its ARCore technology which is enables augmented reality and virtual reality to phones in China and this week that effort went live with its first partner, Xiaomi.

Google Brings It’s ARCore Technology To China In Partnership With The Xiaomi

Google brings It’s ARCore Technology To China In Partnership With The Xiaomi

Initially, the technology will be available for Xiaomi’s Mix 2S devices via an app in the Xiaomi App Store, but Google has plans to add more partners in Mainland China over time.

Huawei and Samsung are two specific names that have signed up to distribute ARCore apps on Chinese soil, Google said previously.

Google’s core services remain blocked in China, but ARCore apps can work there because the technology itself works on the device without the cloud, which means that once apps are downloading to a phone, there’s nothing that China’s internet censors can do to disrupt them.

Rather than software, the primary challenge is distribution. The Google Play Store is restricting in China, and in its place, China has a fragmented landscape that consists of more than a dozen major third-party Android app stores.

That explains why Google has struck deals with the likes of Xiaomi and Huawei, which operate their app stores which are pre-loaded on their devices that can help Google reach consumers.

The ARCore strategy for China, while subtle, is part of a sustained push to grow Google’s presence in China. It has not meant to revive the Google Play Store despite plenty of speculation in the media. Google has ramped up in other areas.

In recent months, the company has struck a partnership with Tencent, agreed to invest in some China-based startups including biotech-focused XtalPi and live-streaming service Chushou and announced an AI lab in Beijing.

Added to that, Google gained a large tech presence in Taiwan via the completion of its acquisition of a chunk of HTC, and it opened a presence in Shenzhen, the Chinese city known as ‘the Silicon Valley of hardware.

Finally, it is also hosting its first ‘Demo Day’ program for startups in Asia with an event planned for Shanghai, China, this coming September. Applications to take part in the initiative opened last week.

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